
* Part of a high profile publicists job is to be contactable at all hours. Be prepared to sleep with your mobile phone.
* Take the time to remember first names. It’s such a small gesture but has an amazing return on investment.
* Accept your mistakes and learn from them.
* Ask yourself – is this newsworthy? Don’t pitch a story unless it actually is a story.
* Don’t demand $100, 000 salar Read the rest!
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