Smaggle is a place dedicated to helping you be your best self

I give no bullshit, straight up, honest advice on how to get your shit together and how to find systems that work for you, so you can be the best version of yourself.

I always feel my best when my body feels good, my life is sorted and I’m surrounded by functional, gorgeous stuff. It’s not about spending a lot of money or being totally obsessive about a new fitness routine or eating plan. It’s just solid, ongoing advice to keep you motivated to be an ace human.

Plus I’m a bit of a guinea pig, constantly trying things out so I tend to know what’s good simply because I’ve tried everything. I do the leg work and give you the best bits.

What does “Smaggle” mean?

It’s a word I made up – it’s a cross between a smash and snuggle. Like when you hold a baby kitten and you want to squeeze it really hard or when you’re with someone you really love and you just want to squish their face a bit. It’s like being a little bit too excited about everything. That’s a smaggle.

I’m Carly

Writer, podcaster, presenter and general life enthusiast. I’m basically walking FOMO. I started Smaggle in 2007 originally as a daily style blog. I started talking about gym classes I was trying, self help books I was reading, podcasts I was listening to and it just evolved into a place where people came for life advice. I live in Melbourne in Fitzroy, with my partner Mr Smaggle (he has a real name but I used it once years ago and everyone freaked out so it’s back to Mr Smaggle again) but we travel a lot so you’ll find us all over the place.

Let’s hang out!

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Hang out with me on Instagram where I share extra health, productivity and style tips.

Join our Facebook community to chat about super important things like whether pineapple belongs on a pizza.


I love working with brands!

Smaggle is an Australian lifestyle website with a loyal readership of (mostly) women ranging in ages from 20 to 45. My readership is very smart, very savvy and they love a good recommendation and a bit of a giggle. They smell bullshit a mile off, so genuine partnerships with great brands are the name of the game around these parts.

Each month Smaggle gets 60,000 unique readers and has a loyal, engaged following on Facebook and Instagram who are hungry for recommendations. Smaggle is one of the most well established sites of its kind in Australia (read: it’s been around for many years).

I’ve also been…

  • On television and radio as an online expert
  • Brand ambassador for Woolworths / Jamie Oliver 2015
  • Presenter at various conferences
  • Named as the Best Beauty and Fashion Blog in 2014 Kidspot Blog Awards


I have worked with over 50 brands making amazing things together. Here are some of those fantastic companies:

So, what could we do together?


It could be developing recipes like I did for Woolworths


Running a health challenge like I did for Bupa


Starting conversation like I did for Melbourne IVF


Providing money tips like I did for MeBank


A detailed review of your product like I did for Luxury Retreats Bali

So partner, got something in mind?

If you’re a brand looking to leverage a smart, engaged audience, send me an email or use the form below and we can chat about some ideas.

Email me carly@smaggle.com


Send me a message

Say hello using the form below or email me directly carly@smaggle.com